Absolut Naked

“For the first time Absolut faces the world completely naked for Absolut Naked. The company has launched a bottle with no label and no logo, to manifest the idea, that no matter what’s on the outside, it’s the inside that really matters. The bottle visually manifests their belief in diversity and their standpoint when it comes to sexual identities. Off course it is also a wonderful piece of delicate and minimalist design, a true collectors item”.